Viva Health was a UTR venture for one of India’s largest IT firms, aimed at developing a healthcare platform through market feedback, while keeping its brand identity undisclosed.

Cachet led the go-to-market strategy—managing operations, marketing, and onboarding physicians, patients, and pharmacies across two major cities. Stakeholder feedback drove iterative development, including features, pricing, and positioning. Despite being a pilot, the product’s strength and early market traction led to a licensing offer from a leading pharmaceutical company.

Following its success, the platform was refined and integrated with another healthcare application, which had a nationwide rollout.