Viva is a fintech platform dedicated to revolutionizing access to on-demand credit for the underserved and the informal employment segments of Bharat, the vast India beyond the major cities. The platform leverages technology, a proprietary credit risk model and builds strategic partnerships to provide credit on demand, aiming to break down barriers and empower individuals to achieve their goals and dreams..

The Viva platform goes beyond traditional bureau records and analyzes a range of alternative data points, thus generating a unique, comprehensive and accurate assessment of risk. This enables the company to extend credit to individuals and businesses who may have been overlooked by traditional lenders, unlocking new opportunities for financial inclusion and economic empowerment.

Driven by a committed and experienced team, Viva aims to create a lasting presence in the world of credit in Bharat.